Mexico goes crazy for Indio Agave beer
The beer world in Mexico is buzzing: Indio, one of the country’s most popular brands, just launched its new Indio Agave, and it’s already dividing opinions. Is it a groundbreaking fusion of tradition and taste, or simply clever marketing?
What is Indio Agave?
Indio Agave is the newest variant of Cervecería Cuauhtémoc Moctezuma’s iconic Indio line. Brewed with notes of agave, one of Mexico’s most symbolic plants, the beer promises a subtly sweet profile that blends perfectly with the characteristic dark malt flavor of Indio.
Agave, historically linked to pulque, mezcal, and tequila, now makes its bold debut in the craft-inspired beer scene.
The reaction in Mexico
Since its launch, Indio Agave has gone viral on social media, with beer lovers flooding Instagram and TikTok reviews. Some claim it’s the best Indio ever released, while others complain it feels “artificial” or “too sweet.”
Bars across Mexico City, Guadalajara, and Monterrey are already selling out, as curiosity drives consumers to try it at least once.
A step into premium territory?
By introducing agave, Indio seems to be positioning itself closer to craft beers, while keeping prices lower than artisanal competitors. This could signal a strategy to capture younger audiences who look for innovation without abandoning mainstream brands.
Tradition in a bottle
Love it or hate it, Indio Agave connects with something truly Mexican. From ancient pulque rituals to today’s modern bars, agave remains a symbol of identity, community, and heritage. Drinking an Indio Agave is not just about the taste — it’s about being part of that long story.
At eatmex.mx, we believe Indio Agave may not revolutionize beer forever, but it’s sparking a cultural conversation that’s worth raising a glass to.
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